Conjure Cognac is a project by Rapper Ludacris and Birkedal Hartmann, a Norwegian-owned Cognac house targets foreign markets and a younger consumer. It’s a relatively young cognac that if often used for mix drinks, popular in the club and music scene nowadays. Comparable to the Hennessy White or the Rémy Martin “V”
Since september 2009, the new brand sold 400 000 bottles of Conjure Cognac. In 9 months the young company tested the market and now they are finally going for ‘nationwide’.
“For everybody that don’t know, we did a soft launch of this cognac that I actually went to Cognac, France myself and help blend. We did it in Georgia and Florida and the success of it has been so well that we’re doing a national launch in the United States this summer and will be coming to a liquor store and club near you soon. Also got the Conjure Ice Tea and the Conjureversy.”
Conjure Cognac – The hustler spirit
Video Advertising for the new spirit
Ludacris Rapper explains what he thinks about his own cognac